Our Story

ABOUT US

ABOUT LOVEPRASHA
Welcome to Prasha, where timeless love meets bold couture.

At Prasha, fashion is not just clothing it’s an expression of individuality, passion, and purpose. Born from the hearts of founders Prateek and Ayisha, the brand is a celebration of love, creativity, and shared dreams. The name itself is a beautiful blend of their identities Prateek + Ayisha = Prasha.

With Ayisha’s deep-rooted passion for fashion and Prateek’s entrepreneurial spirit and love for menswear and aesthetics, Prasha was created to redefine elegance with energy. Whether it’s abstract prints, rich textures, or silhouettes that turn heads every piece of Prasha carries a spark of their story.

We bring you high-quality, trend-forward designs that blend contemporary style with bold expression always with a touch of romance and purpose. Our pieces are crafted not just to be worn, but to be felt, remembered, and cherished.

THE STORY

OUR STORY, OUR PASSION
The journey of Prasha started with a love story one that traveled across cities, cultures, and dreams.

Ayisha Agarwal, always a fashion enthusiast, found her calling early but had to pause her aspirations when she moved to Singapore for further studies. What began as content creation in the fashion influencer space slowly turned into a full-circle moment the birth of her very own fashion label.

Meanwhile, Prateek Khandelwal, driven by ambition from a young age, built a strong foundation in business. His passion for fashion and design, especially menswear, blended seamlessly with Ayisha’s creativity forming the perfect canvas for Prasha.

Together, they envisioned a label that would speak to people, evoke emotions, and make bold statements all while celebrating sustainability and self-expression.

The Soul

OUR INSPIRATION
At Prasha, we believe fashion should be personal, powerful, and purposeful. Our inspiration comes from real people, real stories, and the vibrant energy of everyday life.

We aren’t confined to seasons instead, we follow the rhythm of inspiration, designing pieces that bring you joy, confidence, and flair. From bold prints to fluid forms, each design carries a sense of individuality, rooted in a commitment to sustainable fashion.

We use ethically sourced materials and upcycled fabrics wherever possible crafting collections that are earth-friendly, skin-friendly, and soul-satisfying.

The Craftsmanship

OUR CRAFT, OUR LEGACY
Every Prasha creation is a tribute to craftsmanship, individuality, and innovation.

Our pieces are carefully curated and made in India by skilled artisans who carry forward generations of heritage and artistry. From intricate stitching to unique surface textures, every element is infused with attention, care, and precision.

We believe in slow fashion with a loud voice — one that celebrates everyday luxury without compromising on comfort or conscience. Whether you’re dressing for a celebration, a meeting, or just yourself — Prasha outfits are made to move with you and make you feel powerful.


The Prasha People

OUR MUSE
The Prasha muse is you — unapologetically bold, deeply rooted in love, and endlessly evolving.

You live life on your own terms. You embrace chaos with calm, tradition with edge, elegance with rebellion. And through it all, you dress not just to impress, but to express.

We create for those who believe that fashion is not about fitting in, but about standing out. Prasha isn’t just a label — it’s a lifestyle of love, self-expression, and fearless confidence.